Everything That You Need To Know About Digital Signage

What are Sky Signs?

Sky signs use a screen to show content. They draw attention. Most digital signage uses LCD type of display to show content to the target audience. They display images, videos and even letters. You can find digital signage in a variety of environments. Some people may not be able to realise that it is a digital signage when they see it. You can find them in transportation systems, stadium, restaurants, stores and many other places. They provide the perfect outdoor advertisement.

The content

Digital signage can be used to show a wide variety of contents. They can show both interactive and static content. Content that has been set by the advertiser beforehand is what is referred to as static content while interactive content is the content that interacts with the target audience in real-time. A signage company requires integration with other types of technologies to make interactive content. Combination of these technologies helps the system to understand the person interacting with it and how they are interacting.

Distribution of the content

We all know the type of content displayed by digital signage but what most people don’t know is where the content comes from. Signage depends on different types of hardware to show content. There are three main components of installing a digital signage. The first component is the LCD displays, the second component is the media players and the third component are the content management server.

The management server is connected to the media player over a network. One content management server can be used to support many media players. One media player can also operate many sky signs displays. There are also some digital signage devices that stand alone. The standalone devices have all the three functions named above in one device. They do not need any network connection to operate.